A large part of Internet Marketing is analyzing data. Without data analysis, it is hard to measure how well your website is doing compared to your goals. With our Web Analytics Consulting service, in addition to Google Analytics, we also use integrated phone call tracking and e-mail tracking so you completely understand how your marketing budget is being spent and whether you are getting a good return on investment (ROI). When you become a Clickyloo client, we will consult with you to determine what the goal for your website is. For instance, if you’re a local service-based business, phone calls are everything. We can drive and track phone calls to ensure that you stay busy. With Web Analytics, once we establish a baseline, we can adjust and target your website traffic to increase not only the volume of calls and e-mails but the quality of calls you receive.
If you own an e-commerce store or retail store and are just setting up an online store, we can combine our e-commerce consulting with website analytics to establish sales goals and track your website traffic from the initial customer visit all the way through to a purchase. With Web Analytics, we’ll help you understand exactly which keywords are responsible for sales and can even determine where your best customers come from. Given that retail stores generally have tight margins, this is obviously very valuable data to have and can make or break an online retail operation.
For more information on our Web Analytics Consulting service, please call 877-735-8560 or fill out the Free Website Evaluation form on the right.