When it comes to a successful Internet presence, driving good quality traffic isn’t enough anymore. Conversion Optimization becomes crucial to your website’s success. What you do with that traffic once it reaches your site has never been more important. In web marketing jargon, a conversion can be defined as an action you would like your website visitors to take. An example of a conversion could be a phone call, an e-mail sent from your online form, a purchase from your website or just a signup for your newsletter.
Once you have solid, relevant search traffic coming to your website with integrated SEO and PPC components, it makes sense to increase the number of conversions from your website. Optimizing your website for conversions allows you to maximize your existing traffic. Even small increases in conversion can exponentially increase the effectiveness of your website. Our experts will work with your website to test new website design elements, website text and even marketing methods to determine which ones convert the best. Conversion optimization requires solid Web analytics, which is part of our integrated testing and data analysis process.
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